Michael Björklund, the founder of the Niska concept, is since 2007 ambassador for Ny Nordisk Mat (”New Nordic Food”), a project that wants to inspire Nordic food traditions. Björklund has also won the title Chef of the Year in both Finland and Sweden, and is also known from TV shows Strömsö, Mat så in i Norden, and now he is also the winner of Robinson, the Swedish version of Survivors. Björklund’s interest for locally produced ingredients inspired him to offer an alternative to regular pizzas. From this idea the unique plåtbröd, Scandinavian pizzas were born, produced by ingredients from Åland and served in a small restaurant with a cozy atmosphere.